Digital Hangtag

The North Face

As part of their eco-initiative, TNF wanted a way to reduce physical waste associated with their products and thus the QR HangTag concept was born. Instead of including a booklet on each product it was preposed that they instead use a QR code and short URL on a single tag and link that to a special mobile friendly experience that presents all of the information present on the hangtag as well as additional multimedia content that could not conventional be included.

Role
Lead Interaction Designer

Agency
Fluid

 
 Tablet View - Main Screen
 

The interactive hangtag

Highlight more product features, interactive content, exclusive product videos and customer reviews and ratings  all while using less physical material on the physical hangtag.