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Project Overview

Type: Page Based Responsive Redesign
Fluid has a long standing relationship with Chico's and from that we were able to propose a new kind of consulting engagement. The deliverables for this project are less of final designs and more of a spark to ignite a full responsive redesign in the coming months. The ultimate goal will be to test these design and use them as a starting point for the complete redesign.

The project kicked off with an intense two day working session with the client in our office doing ad-hoc competitive analysis, whiteboarding, sketching and requirements gathering for an improved navigation and new product detail page.

This project is on going.

Favorite Aspect: Innovative Attribute Selection

Role: Interaction Designer



  • Wireframes
  • Interactive Prototype
  • Responsive Prototype

Working Session Whiteboard

Worked directly with the client and the a team during two full day intensive working sessions to determine the main goals for the PDP and navigation structure. 



After completing the working session I took the concepts and business goals that we established and turned them into designs.


Interactive Prototypes

Turned sketches into interactive prototypes to test usability of interactions in a responsive environment.

Design Mocks

PDP - Hero Space

PDP - Hero Space

PDP - Info Space

PDP - Info Space